https://www.youtube.com/watch?v=F1ytDoKpvx0 Kip talks about the types of clients we serve and how we help them reach their employee communication goals.
Open enrollment communications used to happen annually. Not any longer. Changes to health care have turned benefits communications into year-round campaigns with heavy education and training components. In addition to health benefits enrollment communications that traditionally happen between September and November, there are now good reasons to plan separate but related campaigns [...]
There is a well-known photo of Lego people pushing a cart with square wheels. An observer stands to one side holding a set of round ones, while his laboring peers respond, “No thanks. We are too busy.” Nassim Nicholas Taleb is a veteran trader and thoughtful essayist. In his book, [...]
Most groups want to be strategic, but we often make assumptions about what that might look like. I addressed the topic of strategic communications at a high level in one of my recent posts. This time, I want to be more specific about the tactics of strategy. What can [...]
Lack of employee acceptance is a main reason for the failure of many company initiatives. Leaders can generate a lot of electricity at the corporate power plant, but if the “power lines” to employees are broken, your energy will not translate to action or results. What good is a brilliant strategy that never comes to fruition? What is [...]
Successful communicators evaluate and synthesize company communications so that employees trust the messages they are hearing, have shared purpose and confidence in what they need to do and feel progress toward clear goals. If you can imagine the company that attains to these ideals in their workforce — mutual [...]
There’s an old story about the building of a cathedral. The patron who has largely funded construction has asked for a tour of the building site, and the architect and foreman gladly oblige her. On the appointed day, she arrives to be greeted by the pair, who promptly take [...]