Tactical and strategic employee communications

Successful communicators evaluate and synthesize company communications so that employees trust the messages they are hearing, have shared purpose and confidence in what they need to do and feel progress toward clear goals.


If you can imagine the company that attains to these ideals in their workforce — mutual trust, shared purpose, clarity of prioritized goals, confidence in action — then you can see the full strategic potential in your communication function.


So how does that translate to the actions and behaviors of communicators? What does it look like in the workplace?