Many people think of a top-down communication cascade as their go-to method for communicating important changes. A communication cascade begins when executive leaders take a set of messages to their staff meetings. Attendees are supposed to carry the same messages to their staff meetings and so forth, until theoretically every employee has received the information.
At most companies, and especially those that have not invested significantly in developing managers and leadership, the disadvantages of a cascade often outweigh the benefits. Don’t take it from me. The next time you plan a large-scale communication cascade, look for the following signs as indications that your critical information may not reach your audience with impact.