Benefits may be the most strategic thing you ever communicate

Your internal communications play a powerful role in defining the relationship that you have with your employees. Every email that you send introduces employees to choices about how far they will trust your words and accept them.


The tone and style of our communications accumulate and help shape … or distort … the quality of the relationship between people and their employers. It follows that employees will read more carefully and weigh more heavily those communications that are more directly relevant to them.


By | October 17th, 2016|benefits, change communications, internal communications|0 Comments

Trust and consequences

If you are looking for a way to differentiate your company in a way that competitors will find it hard to emulate, look no further than the level of trust you have with your employees.


Imagine two CEOs looking at efforts that will bring significant changes to their employees. The cost of health has been increasing annually at double the rate of inflation. This year something has to give: employee premiums are going up substantially, the old HMO standby is going away, and a financially significant wellness incentive is in the works.



By | July 12th, 2016|benefits, change management, internal communications|0 Comments