Benefits may be the most strategic thing you ever communicate
Your internal communications play a powerful role in defining the relationship that you have with your employees. Every email that you send introduces employees to choices about how far they will trust your words and accept them.
The tone and style of our communications accumulate and help shape … or distort … the quality of the relationship between people and their employers. It follows that employees will read more carefully and weigh more heavily those communications that are more directly relevant to them.