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Guiding Principles

Secondary line for copy here

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Build and maintain strong channels as the precondition for effectiveness

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  • Don’t weaken the channel; it’s almost always more important than the message
  • Develop efficient and consistent practices
  • Question and innovate to create enhanced channels
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Communicate holistically for maximum impact

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  • Establish a grand narrative that’s relevant and compelling
  • Create spaces for employees to be a part of the narrative
  • Collaborate across functions for deeper levels of connection
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Communicate for defined outcomes tied to business results

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  • Connect communications to business success
  • Deliver improved results year over year
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Leverage executive leaders to carry the business message

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  • Socialize content and orchestrate launch communications from executives to support business-aligned changes
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Empower managers to serve as the fulcrum for effective change

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  • Offer support through pre-communications, manager toolkits and templates
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Inspire employees to be engaged and accountable

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  • Focus on priorities, remove distractions and provide access to necessary resources
  • Build accountability by being clear about roles, responsibilities and expectations
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Promote best practices in business communications

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  • Frontload actionable content
  • Be clear, concise and visual to ensure simplicity and win attention​
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