Four signs your communication cascade won’t work

Many people think of a top-down communication cascade as their go-to method for communicating important changes. A communication cascade begins when executive leaders take a set of messages to their staff meetings. Attendees are supposed to carry the same messages to their staff meetings and so forth, until theoretically every [...]

Four reasons the “burning platform” gets change wrong

The burning platform has a storied place in the jargon of change management. The idea of creating urgency has been prominent in the literature, beginning with John Kotter’s seminal work, Leading Change.   Some prefer to frame urgency up as “eliminating complacency” or “unwavering leadership commitment,” but the basic premise remains: [...]

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