About Kip Soteres

Kip Soteres is a thought leader and change communications expert with 20 years of experience in high-tech, banking and health care industries. In that time, he has won Gold Quill and Silver Anvil awards from the International Association of Business Communicators and the Public Relations Society of America for change communications targeting large employee populations.

Make your messages actionable (starting now)

Information overload is at this moment harming the productivity and competitiveness of your business.   A 2009 Harvard Business Review article by Paul Hemp references research on “the surging volume of available information… [that] can adversely affect not only personal well-being but also decision making, innovation, and productivity. In one study… [...]

Communication volumes could be killing your business

In the book, Leading Change, John Kotter identifies “a failure to communicate” as one of the major factors causing low success rates among corporate change initiatives. He estimates that in one month: the total amount of communication reaching the average employee is roughly 2.3 million words or numbers the typical communication of [...]

Managers are the fulcrum for successful change

Frontline managers are the center of activity for companies — where grand strategy becomes practical activity. They also establish your organization’s most nuclear bond of trust. Employees generally turn to their immediate supervisor, not just for messaging content, but also for tone: Is this really going to work? Should we take this initiative seriously? Do [...]

Four signs your communication cascade won’t work

Many people think of a top-down communication cascade as their go-to method for communicating important changes. A communication cascade begins when executive leaders take a set of messages to their staff meetings. Attendees are supposed to carry the same messages to their staff meetings and so forth, until theoretically every [...]

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